Digital Marketing is Essential for Business Success
But what is digital marketing?
Digital marketing, also known as online marketing, is the practice of promoting brands and reaching out to potential customers through the internet and various digital communication channels. This encompasses a wide range of strategies, including email marketing, social media marketing, web-based advertisements, as well as text and multimedia messages used for marketing purposes. In simple terms, any marketing effort that involves digital communication falls under the umbrella of digital marketing.
This checklist will help you organise a simplified list to help you tick off your list as you go. This is ideal for small business owners. imagine if you removed the overwhelmed feeling with your growing to do list, and actually being able to have fun with your business marketing plan!
Grab a coffee & let’s make a start! First of all, let’s start with this video which talks about the Why & Who:
Define Your Objective
Before you do anything, you need to define your mail objective/goal for your digital marketing activity. Establishing what you want to achieve guides your strategy:
- Increase brand awareness
- Increase website traffic
- Lead generating
- Increase orders and average order value
- Grow social media following
Identify Your Target Audience
Understand your target audience in detail. Create buyer personas to identify their demographics, interests, pain points, and online behavior. This information will help you tailor your marketing messages and choose the right channels to reach them:
- Age range
- Male or female, or both
- What are their likes/hobbies/interests
- What are their biggest problems
- What do they care about
- What problem do they have that your product or service will solve
Perform Keyword Research
This sounds a bit technical but I promise it’s not! Watch this video and learn an easy way to create the right content on your site, so that you can rank on Google.
Keyword research is crucial for search engine optimisation (SEO). Use keyword research tools to identify relevant keywords and phrases that align with your business and target audience. Create that content on your site, and overtime, organic search traffic will grow.
Optimise Your Website
Ensure that your website is optimised for search engines and user experience. Improve page load speed, optimise for mobile devices, and create a user-friendly & simple navigation structure. Define a keyword strategy for each product or service, ensuring you take your time in including keyword, URL, page title & meta descriptions:
- Keyword Focus: reusable travel cup
- Page URL: businessname.com/reusabletravelcup
- Page Title: Reusable Travel Cup
- Meta Description: Take your coffee or tea with you on the go with our reusable travel cup – sustainable & leak-proof
Create a Compelling and Valuable Content Marketing Strategy
Develop high-quality content that resonates with your target audience. Create a content marketing strategy that includes blog posts, articles, videos, infographics, and more. Focus on providing value, addressing pain points, and establishing your brand as an authority in your industry. Referring back to your customer audience, think about what’s important to them.
Leverage Social Media Platforms
Identify the social media platforms where your target audience is most active and create a social media marketing strategy. Create engaging profiles, share valuable content, and interact with your audience. Reply to comments, write back to your audience to create an engaging community. When your website is ready, you can also launch social media ad campaigns to expand your reach and drive targeted traffic to your website. However, do not spend money on paid advertising until your website is ready & you have everything organised for your ideal customers!
- TikTok
- YouTube
- Or more!
Implement Email Marketing
Build an email list and develop targeted email marketing campaigns. Personalise your emails, segment your audience, and provide valuable content or offers. Automate your campaigns to nurture leads, build relationships, and drive conversions. Some great automated email programs are:
- Welcome Program – gives potential customers a discount code for them to use on their first purchase
- Abandon Cart Program – reminding visitors to come back to your site to complete their order
- Product Review – offers another discount code to use on their next purchase if they submit a product review
Invest in Paid Advertising – only when you’re website is ready!
Consider paid advertising options such as Google Ads or social media ad campaigns. Set clear campaign objectives, target the right audience, and monitor your campaigns closely. Optimise performance and maximise return on investment (ROI).
Successful digital ads must have a strong hook to entice your audience:
- Creative messaging
- Attention grabbing imagery
- An engaging call to action link or button
- A strong landing page that gives the audience what they want
Monitor and Analyse Metrics with Google Analytics
Regularly monitor the performance of your website using Google Analyticsto track & gain insight on:
- How much website traffic are you getting daily/weekly/monthly
- What pages are your visitors looking at the most
- How many visits are you getting from your social media or paid advertising
- How long are they staying on your site
- What page do they exit your site on the most
- What keywords are you ranking on search engines
- How many clicks are you getting by keywords
- What are the top countries by keyword search
- What are the device breakdown by keyword search
Continuously Optimise and Adapt
Digital marketing is an ongoing, long term process. Continuously analyse your results, test different strategies, and optimise your campaigns based on data. Stay updated with industry trends, algorithm changes, and new marketing techniques to stay ahead of the competition.
By following this digital marketing checklist, you’ll be on the right track to with your marketing planing, executing your ideas, and optimising your campaigns. Remember to adapt and evolve your strategies as you gain insights and keep up with the ever-changing digital landscape.
Would you like help in making an IMPACT on your business?
Get in touch with us today, and let’s start the journey toward online success! Your business success, drives our business success!
Follow us on Instagram to see regular digital marketing, business tips, and trends.